Workaholics

 

Workaholics

 
 

Workaholics is a sitcom that centres on the lives of three college dropouts who are room-mates and workers at a telemarketing company. While at Comedy Central, Rafaela  spearheaded the campaign which was predominantly aimed at 18-34 year old men. Rafaela also developed a new type of channel bumper that employed GIFs created from the content.  Comedy Central was the first channel in the UK to roll this new promo format out.  

 
 
 
 

GIF Compilation

 

Daytime 45”

 
 

CD – Rafaela Perera
Made in house with Comedy Central