Whilst at BBC Studios, Rafaela creatively directed the Top Gear series 24 campaign. The idea was born out of one simple question; with supercars and crazy stunts in exotic destinations, how does Top Gear get insurance?
We launched an extended 90 second trailer six weeks ahead of the series premiere, airing it during a high profile junction on BBC One’s primetime - reaching an estimated 11 million people. The trailer ran for two weeks, rolling out to 185 territories across the globe and several digital and social platforms worldwide. It was watched by 33.9m individuals in the UK and reached over 16 million views on social media.