Unveiling The Collection

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The Collection is a lush period drama set in a fashion house in post-war Paris.

Our campaign for the launch of the series was focussed on engaging hard to reach audiences on Amazon’s video platform.  Working with a digital media company like Amazon meant we had to adapt to a process where key decisions are driven by data and creative concepts to be forged through a  ‘test, learn and pivot’ approach. 

We conceived every aspect of the global integrated campaign including the show logo and global launch event at MIPCOM, Cannes.

 

Client
BBC Worldwide
France Télévisions
Amazon Studios

Executive Creative Director
Rafaela Perera

Built in-house at BBC Worldwide