Whilst at BBC Studios, Rafaela Perera creatively directed the global content marketing campaign of The Collection for Amazon Prime and France TV. The campaign was largely focussed on engaging hard to reach audiences on SVOD platforms, so we swiftly adapted to Amazon's creative process - where decisions are driven by data and concepts are forged through a 'test, learn and pivot' approach.
We created a logo and overarching brand for the show to achieve a cohesive look and feel across the end to end marketing campaign. The design and imagery was so well received, it was chosen for the opening title sequence of the show.
ECD – Rafaela Perera
Made in house with BBC Brands and Marketing.