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The Collection.

Whilst at BBC Studios, Rafaela Perera creatively directed the global content marketing campaign of The Collection for Amazon Prime and France TV. The campaign was largely focussed on engaging hard to reach audiences on SVOD platforms, so we swiftly adapted to Amazon's creative process - where decisions are driven by data and concepts are forged through a 'test, learn and pivot' approach. 

 
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Campaign Overview

 
 
 

The in-house team created a striking and distinctive show brand which enabled us to tie all the campaign elements together: editorial photography, print, outdoor, online promo and launch event experience at MIPCOM Cannes.

 
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Logo Development

Logo Development

 
 
Editorial Photography

Editorial Photography

 
 
 
Look Book and Launch Event Assets

Look Book and Launch Event Assets

 
 
Launch Event Assets

Launch Event Assets

 
Event Invitation

Event Invitation

 
 
 
Out of Home Campaign

Out of Home Campaign

 
 
Out of Home Campaign

Out of Home Campaign

 
 
 
Out of Home Campaign

Out of Home Campaign

 
Social

Social

 
 
 
Product

Product

 
Print

Print

 
 
Look Book

Look Book

 
 
 
Look Book

Look Book

 
 

Clients

BBC Worldwide
France Télévisions 
Amazon Studios


Credits

Built in-house at BBC Worldwide

Executive Creative Director: Rafaela Perera