The Collection is a lush period drama set in a fashion house in post-war Paris.
Our campaign for the launch of the series was focussed on engaging hard to reach audiences on Amazon’s video platform. Working with a digital media company like Amazon meant we had to adapt to a process where key decisions are driven by data and creative concepts to be forged through a ‘test, learn and pivot’ approach.
We conceived every aspect of the global integrated campaign including the show logo and global launch event at MIPCOM, Cannes.
Executive Creative Director
Built in-house at BBC Worldwide