THE COLLECTION

 
 

Whilst at BBC Studios, Rafaela Perera creatively directed the global content marketing campaign of The Collection for Amazon Prime and France TV. The campaign was largely focussed on engaging hard to reach audiences on SVOD platforms, so we swiftly adapted to Amazon's creative process - where decisions are driven by data and concepts are forged through a 'test, learn and pivot' approach. 

 
 
 
 

Campaign Overview Film

 
 Digital Platform Image Campaign 

Digital Platform Image Campaign 

 
 Digital Platform Image Campaign

Digital Platform Image Campaign

 
 Key Art for Out of Home Campaign

Key Art for Out of Home Campaign

 
 Out of Home Campaign

Out of Home Campaign

 
 
 Out of Home Campaign

Out of Home Campaign

 
 
 Digital Platform Image Campaign

Digital Platform Image Campaign

 Print

Print

 
 Social Media

Social Media

 
 Editorial - Character Portraits

Editorial - Character Portraits

 Editorial - Character Portraits

Editorial - Character Portraits

 
 
 

We created a logo and overarching brand for the show to achieve a cohesive look and feel across the end to end marketing campaign. The design and imagery was so well received, it was chosen for the opening title sequence of the show.

 
 
 Launch Event Collateral  - Look Book and Invitation

Launch Event Collateral  - Look Book and Invitation

 
 Look Book 

Look Book 

 Look Book

Look Book

 Branded Goody Bags

Branded Goody Bags

 Invitation

Invitation

 
 
 Logo Design

Logo Design

 
 Creative Development of Logo

Creative Development of Logo

 
 Sketches for SVOD 'Test and Learn' Process

Sketches for SVOD 'Test and Learn' Process

 
 

ECD – Rafaela Perera
Made in house with BBC Brands and Marketing.