Whilst at BBC Studios, Rafaela Perera creatively directed the global content marketing campaign of The Collection for Amazon Prime and France TV. The campaign was largely focussed on engaging hard to reach audiences on SVOD platforms, so we swiftly adapted to Amazon's creative process - where decisions are driven by data and concepts are forged through a 'test, learn and pivot' approach.
The in-house team created a striking and distinctive show brand which enabled us to tie all the campaign elements together: editorial photography, print, outdoor, online promo and launch event experience at MIPCOM Cannes.
Built in-house at BBC Worldwide
Executive Creative Director: Rafaela Perera