As ambassadors for the UK Tech industry, Tech Nation needed a brand that encapsulated their world-class connections, wealth of knowledge and unique resources. It was important for them to be presented as a company with gravitas while still capturing the young and playful spirit of a challenger brand.
Our key challenge was to drive greater attribution back to Tech Nation, whilst enabling the programme brands to flex their personalities. So, we refined the master logo and created a design system which formed the basis of all the programme sub brands. By creating accessible colour palettes and a distinctive tone of voice we also enabled them to communicate to a diverse audience.
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