McMafia

 

MCMAFIA GLOBAL LAUNCH

 
 

While at BBC Worldwide, Rafaela Perera creatively directed the global launch of McMafia at MIPCOM, Cannes. McMafia’s powerful hook centred on the exposure of an interconnected global network of crime. At the heart of the campaign was the idea ‘crime goes corporate’. Our approach was to brand the worldwide criminal network with the same visual style and behaviour used by legitimate global corporations. By juxtaposing benign corporate language with the grim reality of organised crime, parallels were drawn between the two worlds. Central to all the imagery was the metaphor ‘Blood on your hands’. 

 
 
 
 

Global Launch Trailer

 
 
 Tease Iconic

Tease Iconic

 
 Main Iconic

Main Iconic

 
 James Norton's Tweet from MIPCOM

James Norton's Tweet from MIPCOM

 
 
 
 Event Wall Art, Main Iconic and Character Portraits

Event Wall Art, Main Iconic and Character Portraits

 
 

We also created a series of character portraits - using corporate language to highlight each character’s story and their role within the criminal network. 

 
 
 
 
 Soundtrack CD Design

Soundtrack CD Design

 
 Book Design

Book Design

 
 

ECD: Rafaela Perera
Made in house with BBC Studios Brands and Marketing.