Mad Dogs

 

Mad Dogs

 
 

Rafaela Perera wrote and Creatively Directed the integrated campaign for Mad Dogs - a dark comedy thriller in which four friends travel abroad for a reunion and become unwittingly embroiled in murder, drug cartels and corruption. The high profile campaign featured a specially shot trailer, Sky 1 ident and extensive out of home campaign.  The first episode more than tripled (up 218%) Sky1's average audience in the time-slot over the previous quarter. 

 
 
 
 
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 48 Sheet Iconic

48 Sheet Iconic

 
 Billboard

Billboard

 

Bust Stop 6 Sheets

 
 

AWARDS

Gold Promax Europe – Best drama promo
Silver Promax Uk - Best drama launch (originated)

 

CD/Writer – Rafaela Perera
Made in house with Sky Creative