Life through a digital lens.
We were approached by BBC worldwide to create a new brand for BBC Earth’s extraordinary Life in VR app. The app gave users the chance to immerse themselves in VR experiences that spanned different environments from across the world. Our challenge was to engage digital natives who spend their lives watching screens and show them a new way to experience the natural world.
To ensure the brand had a digitally focused aesthetic, we created a word mark and design system that employed clean modern lines with stylised symbols and custom gradients to represent the different natural environments.
These elements changed with every VR experience within the app.
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