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ITVBe channel launch.

ITVBe burst onto the daytime entertainment scene with a glittery bang - achieving the highest launch night viewing figures for a digital channel in the UK.

 
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Idents

 
 
Logo Colour Variations

Logo Colour Variations

 
 
 

We assembled a bespoke creative team to work on the new channel brand which put a fresh, social media spin on its on-air packaging and introduced innovative formats such as user generated on-air idents. Deliverables included the full on-screen branding with stings and idents, a launch campaign spanning print, digital and promos and event assets for a star-studded launch experience.

 
 
 
Social

Social

 
 
 

Launch Video

 
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Launch Event

Launch Event

 
 
 

Launch Trailer

 
 
 

Guidelines

Comprehensive guidelines were created to ensure maximum consistency throughout all brand usage.

 
 
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Client

ITV


Awards

Bronze Promax
Best Reality Promo (Originated), ‘TOWIE Moving’

Bronze Promax
Best On-Air Ident Campaign (In-House)

Bronze Promax 
Best Cross-Media Campaign for a Channel


Credits

Built in-house for ITV

Executive Creative Director: Tony Pipes
Creative Director: Gavin Leisfield
Head of Production: Jen Lane