ITVBe channel launch.

ITVBe burst onto the daytime entertainment scene with a glittery bang - achieving the highest launch night viewing figures for a digital channel in the UK.

We assembled a bespoke creative team to work on the new channel brand which put a fresh, social media spin on its on-air packaging and introduced innovative formats such as user generated on-air idents. Deliverables included the full on-screen branding with stings and idents, a launch campaign spanning print, digital and promos and event assets for a star-studded launch experience.

Guidelines

Comprehensive guidelines were created to ensure maximum consistency throughout all brand usage.