ITVBe burst onto the daytime entertainment scene with a glittery bang - achieving the highest launch night viewing figures for a digital channel in the UK.
We assembled a bespoke creative team to work on the new channel brand which put a fresh, social media spin on its on-air packaging and introduced innovative formats such as user generated on-air idents. Deliverables included the full on-screen branding with stings and idents, a launch campaign spanning print, digital and promos and a star-studded launch event.
Client
ITV
Awards
Bronze Promax
Best Reality Promo (Originated), ‘TOWIE Moving’
Bronze Promax
Best On-Air Ident Campaign (In-House)
Bronze Promax
Best Cross-Media Campaign for a Channel
Executive Creative Director
Tony Pipes
Creative Director
Gavin Leisfield
Head of Production
Jen Lane
Built in-house for ITV
Channel launch video
TOWIE moving to ITVBe promo
