ITVBe channel launch.
ITVBe burst onto the daytime entertainment scene with a glittery bang - achieving the highest launch night viewing figures for a digital channel in the UK.
We assembled a bespoke creative team to work on the new channel brand which put a fresh, social media spin on its on-air packaging and introduced innovative formats such as user generated on-air idents. Deliverables included the full on-screen branding with stings and idents, a launch campaign spanning print, digital and promos and event assets for a star-studded launch experience.
Comprehensive guidelines were created to ensure maximum consistency throughout all brand usage.
Best Reality Promo (Originated), ‘TOWIE Moving’
Best On-Air Ident Campaign (In-House)
Best Cross-Media Campaign for a Channel
Built in-house for ITV
Executive Creative Director: Tony Pipes
Creative Director: Gavin Leisfield
Head of Production: Jen Lane