ITVBe channel branding

ITVBe channel branding

Deliverables included the full on-air brand package, which included stings and idents directed by Gavin, the print, digital and on-air launch campaign and both the company channel launch with internal comms as well as the official launch night party with programme talent. All our work leading up to launch saw the channel gain the biggest launch night viewing figures of any digital channel in the UK.

 On-air promo end boards 

On-air promo end boards 

 Breaks on the channel feature viewer photos

Breaks on the channel feature viewer photos

 Break bumper — Dolly Mix

Break bumper — Dolly Mix

 Break bumper — Kitten

Break bumper — Kitten

 Break bumper — Puppy

Break bumper — Puppy

 Break bumper — Dandelion

Break bumper — Dandelion

ITVBe pre-launch video

 Logo development

Logo development

 Jamelia and Peter Andre, ITVBe launch party

Jamelia and Peter Andre, ITVBe launch party

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The Only Way Is Essex launch promo

 Brand Guidelines

Brand Guidelines

 Guidelines detail

Guidelines detail

 Guidelines detail

Guidelines detail

 Guidelines detail

Guidelines detail

Client: ITV Creative
ECD: Tony Pipes
Created in-house for ITV Creative