ITVBE CHANNEL LAUNCH

 
 

ITVBe was ITV’s first new free-to-air channel in seven years. We built an in-house team specifically to develop a brand new channel with a social media spin on linear TV packaging, evolving the usual channel structure and creating a new kind of on-air ident generated by viewers.

 
 
 
 
 ITVBe Channel Ident

ITVBe Channel Ident

 
 

Deliverables included the full on-air brand package — which included stings and idents directed by Gavin — the print, digital and on-air launch campaign and both the company channel launch with internal comms as well as the official launch night party with programme talent. All our work leading up to launch saw the channel gain the biggest launch night viewing figures of any digital channel in the UK.

 
 
 On-air Promo End Boards

On-air Promo End Boards

 
 Breaks on the channel feature user-generated idents

Breaks on the channel feature user-generated idents

 
 Break Bumpers

Break Bumpers

 

ITVBe pre-launch video

 
User Submitted (Grey Background).jpg
 
 Logo Development

Logo Development

 
 Jamelia and Peter Andre, ITVBe launch party

Jamelia and Peter Andre, ITVBe launch party

 
ITVBe Launch Party 2 (Grey Background).jpg
 

The Only Way Is Essex launch promo

 
 Brand Guidelines

Brand Guidelines

 
 

Client – ITV Creative
ECD – Tony Pipes
Created in-house for ITV Creative