ITVBE CHANNEL LAUNCH
ITVBe was ITV’s first new free-to-air channel in seven years. We built an in-house team specifically to develop a brand new channel with a social media spin on linear TV packaging, evolving the usual channel structure and creating a new kind of on-air ident generated by viewers.
Deliverables included the full on-air brand package — which included stings and idents directed by Gavin — the print, digital and on-air launch campaign and both the company channel launch with internal comms as well as the official launch night party with programme talent. All our work leading up to launch saw the channel gain the biggest launch night viewing figures of any digital channel in the UK.
Client – ITV Creative
ECD – Tony Pipes
Created in-house for ITV Creative