hayu_Logo_Lozenge_Without-Tagline_With-Shadow_RGB_04.png
 
Cover_Image_03.jpg
 
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Bringing class to reality.

hayu, the home of reality TV, approached us to help them create a more consistent and sophisticated brand. 

We designed a secondary logo to include a lozenge device in order to enable the brand to cut through on all its partner platforms. We took the bare bones of the existing brand and found clever ways to expand the asset library with brand elements that created a more polished look. 

 
Promo Endboard

Promo Endboard

 
 

The redefined colour palette was also expanded to add depth and variation to the brand assets, enabling hayu to represent new genres on their digital platform.

 
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Digital Platform

Digital Platform

 
Stacked Logo Lozenge

Stacked Logo Lozenge

 
 
Social Endboard

Social Endboard

 
 
 
Product

Product

 
 
 

Finally, we created a comprehensive set of guidelines, including a tone of voice guide to ensure greater brand consistency. 

 
Brand Guidelines

Brand Guidelines

 
 

Client

hayu


Credits

Proudly created by Littlehawk