Bringing class to reality.
hayu, the home of reality TV, approached us to help them create a more consistent and sophisticated brand.
We designed a secondary logo to include a lozenge device in order to enable the brand to cut through on all its partner platforms. We took the bare bones of the existing brand and found clever ways to expand the asset library with brand elements that created a more polished look.
The redefined colour palette was also expanded to add depth and variation to the brand assets, enabling hayu to represent new genres on their digital platform.
Finally, we created a comprehensive set of guidelines, including a tone of voice guide to ensure greater brand consistency.
Proudly created by Littlehawk