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Living life adventurously.

Go Ape is the UK's number one forest adventure company, found in 34 fantastic locations across the country. Their mission is to encourage people to live life adventurously by challenging, exciting and surprising them, their friends and their families.

Our mission was to create a new brand identity for Go Ape that would appeal to new customers without alienating its core family audience.

From the very beginning, we set out to rebel against the current design trend for stripped back, simplified brand assets. Instead, we created a distinctive and characterful brand that embodied the bold, fun and adventurous personality of the Go Ape brand.

 
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The go-anywhere logo.

The main logo has been designed to work everywhere in an easygoing sticker style that suits any background, light or dark. No more having to choose between positive and negative versions.

 
 

A stencil for all seasons.

This version of the logo was built to buddy up with photography. It frames the excitement and adventure of the outdoors, no matter the time of year.

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Stickers & Badges

Stickers & Badges

 
 
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Merchandise

Merchandise

 
 
 
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Challenge Levels

Challenge Levels

 
 

We made these monkeys to help people understand the different challenge levels of the high ropes courses.

Wild – Perfect for first timers and anyone ready to wage a war on vertigo. 

Fierce – For confident climbers, and anyone looking to up their game. 

Savage – Our most challenging course, designed for daredevils and ultimate thrillseekers. 

 
 
 
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Guidelines

Guidelines

 
 
 
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Stationery

Stationery

 
 
 
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Horizontal Master Logo

Horizontal Master Logo

 
 
 
Social Media Stickers

Social Media Stickers

 

Brand Presentation

 

 Client

Go Ape


Credits

Proudly created by Littlehawk

 
Littlehawk really took the time to get to know our brand ... when they proposed the creative changes it came from a place of strategic understanding of where we are now versus where we want to be.
— Jo O'Boyle, Head of Marketing
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