Live life adventurously.
Our challenge was to create a new brand identity for Go Ape that appealed to millennial customers without alienating its core family audience.
From the very beginning, we set out to rebel against the current design trend for stripped back, anodyne brand assets. Instead, we created a distinctive and characterful brand that embodied the bold, fun and adventurous personality of the Go Ape brand.
To help Go Ape customers understand the challenge level of the high ropes courses; we created monkey emojis.
Wild – Perfect for first timers and anyone ready to wage a war on vertigo.
Fierce – For confident climbers, and anyone looking to step up their game.
Savage – Our most challenging course, designed for daredevils and ultimate thrillseekers.
Proudly created by Littlehawk