Regenerating Doctor Who

Doctor Who without Logo.jpg

Like its Timelord protagonist, the brand for Doctor Who was regularly transformed.

Over the years, changes in the casting or creative direction of the show instigated a fresh design approach for the brand. So when the BBC set out to turn the iconic show into a global franchise, they needed a cohesive brand to support their ambition. 

Working with Showrunner Chris Chibnall and executive producer Matt Strevens, we laid the foundations for the new global franchise brand. After an exhaustive brand audit, we set the strategic framework for the new franchise and created a new global brand that spanned all Doctor Who content and merchandise - past, present and future.


BBC Worldwide

BBC Worldwide
Executive Creative Director
Rafaela Perera

Creative Director
Gavin Leisfield

Head of Production
Jen Lane

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Logo animation audio signature composed and produced by sound artist Matthew Herbert.


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