Littlehawk was commissioned by the BBC Group to create an iconic global brand to herald the new era of Doctor Who. We worked closely with Showrunner Chris Chibnall and Executive Producer Matt Strevens throughout the creative process, to build a brand that for the first time would be crafted for the entire global franchise — used not only on the new show but for all Doctor Who merchandise, past, present and future.

Revealed by the new Doctor, Jodie Whittaker, at the BBC’s Showcase event in Liverpool, the brand was simultaneously launched on social media to much excitement and praise. Alongside the logo was a striking new insignia, and a 10-second animated logo trailer with audio created by critically-acclaimed British musician, producer and sound artist Matthew Herbert.


Logo Launch Animation



Built by Littlehawk for the BBC Group