DW_Hero_Insignia_RGB_Edit-Artboard-02.png
 
DW_Background_RGB.jpg
 
 

Regenerating the Doctor.

The brand for Doctor Who has undergone several transformations over the years, much like its Timelord protagonist. When the BBC set out to turn the iconic show into a global franchise, they needed a cohesive brand to support their ambition.

 
Key Art.jpg
 
 

Logo Reveal

 
 
 
DW_Logo-Gif.gif
 

Together with the BBC Studios Brands Marketing and Insights teams, we developed the underlying strategy for the brand, defining its approach to key audiences, brand values and tone of voice.

Working with new Showrunner Chris Chibnall and Executive Producer Matt Strevens, we defined a new visual direction for the brand. Our focus was to capture the magic of 44 years of The Doctor whilst embracing the excitement of the next chapter with Jodie Whittaker as the new Doctor.

 
 
Logo Insignia

Logo Insignia

Doctor_Who-22.jpg
 
 

Past, present and future.

In a first for the brand, this new identity was used across all Doctor Who content and merchandise — past, present and future — increasing brand equity with their audiences everywhere.

 
 
Book_Mockup_All.jpg
 
 
Logo Anatomy

Logo Anatomy

 
 
Variable_Type_Example_02.gif
 
 

Responsive Logo

To ensure greater versatility of the logo design, we proposed a tool that allowed the logo to be scaled up and down without changing the size of the BBC blocks.

 
 
DW_Guideline_Mockup_03.jpg
 
Guidelines

Guidelines

 
 
 
 

A simplification of our master background was created into a pattern, using 4 individual modules to create a multitude of varying patterns.

 
VectorPattern_Rotation_02.gif
 
 
 
VectorPattern_Rotation_03.gif
 
 

Clients

BBC Worldwide
BBC


Credits

Proudly created by Littlehawk for BBC Worldwide and BBC.
Sonic branding created by Matthew Herbert.

 
What impressed me most was Littlehawk’s strategic approach to the work. It’s rare a creative team play back the key elements from a client brief and demonstrate such clear understanding of it.
— Philip Raperport, BBC
DW-VectorPatterns-RGB_2x1-DarkBG-Big.png