A channel by kids, for kids

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The CITV rebrand was all about capturing the anarchy and pure joy of a channel run by kids for other kids.

So, as part of the creative process, we asked children to use their imaginations and show us what they could see in the ‘C’. These witty and imaginative drawings were then brought to life by the in-house creative team and aired on the channel as idents.

 

Client
ITV

Awards
Gold Cannes Lion
Best Channel Branding

Silver Promax
Best Channel Identity

Executive Creative Director
Phil Lind

Creative Director
Gavin Leisfield

Producer
Jen Lane

Built in-house at ITV Creative

 

C-Creatures