BBCSC_22FEB16_PR007.jpg

BBC Worldwide Masterbrand

As the global ambassador for the BBC and British creative industries, BBC Worldwide plays a crucial role in generating revenue for both the BBC and the UK.

Increased focus on programming, investment and global growth presented a number of challenges, not least the global perception of BBC as a news channel. The halo effect of BBC programming was suffering further because a lack of consistent programme branding had resulted in low attribution for BBC content.

 

Project Description

Working as part of the in-house creative team, both Jen & Gavin worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.

In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, as part of the team we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new, HBO-style sting to precede all BBC programming, regardless of broadcaster or platform.

BBC Worldwide First Image Half.png
_KWP0855.png
 

 

Working as part of the in-house creative team, both Jen & Gavin worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.

In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, as part of the team we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new, HBO-style sting to precede all BBC programming, regardless of broadcaster or platform.

Working as part of the in-house creative team, both Jen & Gavin worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.

In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, as part of the team we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new, HBO-style sting to precede all BBC programming, regardless of broadcaster or platform.

BBCSC_22FEB16_PR007.jpg