Working as part of the in-house creative team, both Jen & Gavin worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.

In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, as part of the team we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new, HBO-style sting to precede all BBC programming, regardless of broadcaster or platform.