BBC WORLDWIDE MASTERBRAND

 
 

As the global ambassador for the BBC and British creative industries, BBC Worldwide plays a crucial role in generating revenue for both the BBC and the UK.

During their tenure at BBC Studios, Jen, Gavin and Rafaela worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.

 
 

BBC Group sting

 

In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new sting to precede all BBC programming, regardless of broadcaster or platform.

 
 
 BBC Worldwide's flagship event, Showcase, in Liverpool.

BBC Worldwide's flagship event, Showcase, in Liverpool.

 
 

Other deliverables included event and exhibition design and strategy, the redesign of all sales materials, presentation templates, new building livery and comprehensive guidelines for implementation.

 
 
 Event design and brand installations

Event design and brand installations

 
 Merchandise

Merchandise

 
 Branded event merchandise

Branded event merchandise

 
 Catalogue

Catalogue

 
 Business cards and stationery

Business cards and stationery

 
 Brand guidelines

Brand guidelines

 

Built whilst in-house at BBC Worldwide (now BBC Studios)

ECD: Rafaela Perera
Head of Production: Jen Lane

CD Brand and Design: Gavin Leisfield