BBC Worldwide’s flagship event, Showcase, at the ACC in Liverpool

BBC Worldwide’s flagship event, Showcase, at the ACC in Liverpool

Working as part of the in-house creative team, both Jen & Gavin worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.

In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, as part of the team we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new, HBO-style sting to precede all BBC programming, regardless of broadcaster or platform.

Music by Matthew Herbert and the BBC Orchestra.

Other deliverables included event and exhibition design and strategy, the redesign of all sales materials, presentation templates, new building livery and comprehensive guidelines for implementation.

 BBC Worldwide Showcase exhibition design

BBC Worldwide Showcase exhibition design

 BBC Worldwide Showcase exhibition design

BBC Worldwide Showcase exhibition design

 Event materials

Event materials

 Event materials

Event materials

 Showcase catalogue redesign

Showcase catalogue redesign

 Stationery redesign

Stationery redesign

 Comprehensive brand guidelines

Comprehensive brand guidelines

 Guidelines detail

Guidelines detail

 Guidelines detail

Guidelines detail

 Guidelines detail

Guidelines detail

Client: BBC Worldwide
ECD: Rafaela Perera
Created in-house with the BBC Worldwide Brands Team