BBC WORLDWIDE MASTERBRAND
As the global ambassador for the BBC and British creative industries, BBC Worldwide plays a crucial role in generating revenue for both the BBC and the UK.
During their tenure at BBC Studios, Jen, Gavin and Rafaela worked closely with all business areas to overhaul BBC Worldwide’s brand strategy, design and communications. This involved restructuring and rebuilding the internal creative and brands teams and completely rethinking how BBC Worldwide presented itself to—and viewed itself in—the global marketplace.
In addition to rethinking BBC Worldwide’s approach to sales events and corporate branding, we streamlined the BBC’s commercial presence in the UK with unified consumer branding. And we took the first steps to raise global attribution with a new sting to precede all BBC programming, regardless of broadcaster or platform.
Other deliverables included event and exhibition design and strategy, the redesign of all sales materials, presentation templates, new building livery and comprehensive guidelines for implementation.
Built whilst in-house at BBC Worldwide (now BBC Studios)
ECD: Rafaela Perera
Head of Production: Jen Lane
CD Brand and Design: Gavin Leisfield