Back in Action

Bottle Insitu.jpg

We were tasked with introducing the new Mitchell & Webb comedy, set in a family-run British pub.

We were looking for a fun and unique way to introduce the main characters to a jaded trade audience, so we created a series of specially crafted beer and ale brands to convey their individual personalities.


BBC Worldwide

Gold Promax
Best Trade or Consumer Print Ad

Executive Creative Director
Rafaela Perera

Built in-house for BBC Worldwide


Launch promo