Back

 

BACK

 
 

While at BBC Studios, Rafaela Perera creatively directed the campaign for Back, a new Mitchell and Webb comedy series set in a family-run, British pub. We were looking for a fun and unique way to introduce the main characters, so we created a series of specially crafted beer and ale brands to convey their individual personalities.

 
 
 
 

Launch trailer

 
 
 Trade Event Wall Art

Trade Event Wall Art

 
 
 Character Portraits

Character Portraits

 
 
 Character Beer Brands

Character Beer Brands

 
 
 Beer Mats

Beer Mats

 
 

AWARDS
Gold Promax Best trade or consumer print ad

ECD – Rafaela Perera
Made in house with BBC Studios Brands and Marketing